Relationship Marketing, Qualitative Analysis

To receive and break consumer experiences we inter thoughted eight grandp arnts and used two diaries to charm wind more detailed descriptions of their day-to-day activities. In humanitarian to that, forwards caputing grandparents about their everyday life we had to analyse a few blogs to understand what the discussion should evolve. As we interviewed senior(a) community in the range between 68 and 83 long time old we had to prepare extremely apprise questions to start the interview so they would suit all the participants. unconstipated though grandparents of both(prenominal) sex participated in our project, we did not distinguish the question types check to gender. later on retrieving the voice of consumers we discussed which ones were the main topics mentioned in the conversations. We divided the inaugural order interactions into thirteen main thickeners. We spaced Consumer-to-Consumer with Acquainted populate (C2CA) into Family and Friends; Consumer-to-Consu mer with Unacquainted people (C2CU) into Places, Community Activities, finance and Shopping. We agreed that these are the most often occasions when grandparents brook in concussion with people they do not know. In Consumer interaction with beget Enablers (C2EE) category we pointed out Health and Experience, Domestic, Travel, Places, Hobbies, make and Technology.

In the end, we base a need to sub-categorise Technology node into Phones, Internet and TV. After that, we outlined all the enablers and inhibitors for every category. We then found as many possible methods on how to conjure consumer value enhancers small-arm reducing inhibitors: further bui! lding relationships with consumers. iodine of the propositions was to improve the theatrical role of places where elderly people wager such as churches, clubs, womens guilds and etc. In this flair the elderly people would plus from improved quality of adjoin where, because of their poor health, is extremely essential and influential. From organizational point of view this could be one of the factor of how firms...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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