Marketing Concept in Practice at IKEA

INTRODUCTION Ingvar Kamprad, a Swedish catalogue king, founded IKEA in 1947. IKEA is an acronym for his name, the work and legal residencetown, Elmtaryd, Agunaryd. IKEA has evolved everyplace the years and has developed into a remarkable concept oblation affordable quality headquarters furnishings inwardly numerous stores break up across the globe. IKEA is guided by a corporate school of thought spelled out in the founders quasi-religious book Testament of a furniture Retailer . IKEA emphasizes on responding to the home office furnishing needs of tidy sum throughout the world, it crimson changes both(prenominal) of its designs to suit the different cultures (yet maintaining the typical Swedish useable style). IKEA chiefly designs furniture to suit people who neediness to ameliorate their home and create a better everyday life. This is epitomised in their heraldic bearing statement that claims, Offer a wide range of home furnishing items of dependable design and fu nction, excellent quality and durability, at prices so first base that the majority digest afford to buy them . IKEA believes in functional closely with manufacturers, suppliers, designers and other specialists. Expertise of these various stakeholders is pooled in to fill in up with innovative techniques to reduce personifys so that these can be passed on to the customers. Its customer base consists of people who be actively seeking better lever for property in their products. Hence, we can deduce from this that IKEA sells furniture and home accessories for the acute but non for the rich.

The company looks for solutions at every symbolize to help ! minimize costs and provide extra value - design, production, transportation, etc. Today, IKEA is wizard the largest volume furniture chains with extreme sales in excess of $4 billion. IKEA has more than 131 stores imbue over 29 countries worldwide. IKEA is probably one of the most well-known examples used when describing the marketing... You are writing only for the good instance of ikea. You are not reported in the reduction of cost through childrens exploitation. If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

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