Business ideology Essay Example | Topics and Well Written Essays - 500 words

Business ideology - Essay ExampleThe centralized, high-and-mighty technology is portrayed as bad technology that squeezes the human spirit and manipulates peoples minds. orchard apple tree personified the Mac as the good technology independent, individualized -- that can liberate the individual from the bad technology.Microsoft presented a similar ideology with the message by CEO Steve Ballmer (1986) that depicted Microsoft providing people-ready computing. Microsoft claimed that their innovations facilitated the supremacy of people. A comparison with IBM in the form of a direct assault, Microsoft declared that the pitch of IBM is to help companies with its innovations, at Microsoft the tone is to give reason to the people to innovate. Microsoft, like apple, emphasized the ideology of empowerment by making a striking telephone line to IBM as the veiled power behind the centralized, spirit-subduing hegemony.In effect, Microsoft was duplicating Apples ideology and strategy. But Ap ples approach went deeper than its marketing implication. Apple advanced the integration of its technology as the nucleus of its strength. By keeping up a closed system, uniting proprietary software and hardware, Apple could provide, it asserted, a more enhanced user experience. The message was You did not have to be bothered about the technology it solely worked so that you could focus and be creative on doing your work.Microsoft, which built up its market dominance in PCs on an open structural system, is now embracing the Apple strategy as well. Microsoft claimed that its integrated computer programme of corporate software provided a better enhanced user experience, from the operating system to the desktop application. Microsoft argued through with(predicate) Jeff Raikes (Business Week, Mar.2006) that Microsoft offered more capabilities by product integration, a blend of technologies having more impact. Again the message was Liberating people to innovate.Would this integrate d ideology work for Microsoft? It may be recalled