Appraise the Lean Canvas as a model for start-up businesses. Provide Assignment

Appraise the Lean Canvas as a cast for start-up chorees. Provide judgments and interpretations for each element of the model - Assignment ExampleHere the idea is not to involve a perfect business plan, because a perfect plan is a myth. Most of the companies make an sign business plan which changes as one grows. Perfection is not the goal. The idea is to prepare a business plan and start a business with the available resources at hand. In this study we get out retreat a start-up of a manufacturing company like a car manufacturing company named Drizzler which will append to Indian market. Drizzler will import most of its part from outside India and assemble in India. Discussion Customer fragment Possible Customer List of this start-up is anyone who wants to buy a car to use it. But being a start-up business will cater to middle income take aim families. In India the middle Income population is insurrection and their income level is also rising (Osterwalder and Pigneur, 2013, p. 123). India being a developing country, its GDP is growing at a powerful rate as compared to the western developed economies. Hence the quests of the middle income families are also rising day by day. They demand products which were previously used by Upper level people. Drizzler will cater to such customers (Ramaswamy and Namakumari, 2009, p. 234). Value Proposition For a middle income family those who want to buy a car, they are goaded mainly by desire to own a car. Drizzler will create a value for the segment by manufacturing car which will not be priced too high and having features which will meet the chance of regular people. Hence if it can satisfy the need for arctic, and the esteem needs, then it will cater to the need of average household (Nielsen and Lund, 2012, p. 52). The most important customer segment is the middle income households who wants a bike nevertheless can afford a car. It should cater to such families who want to drive car and have a feeling to owni ng a car and make it their first family car. This car will give them durability and safety which they seek (Kaplan, 2012, p. 42). It is another factor considered important to middle income families. Hence they should give a mileage of virtually 20-25 km/litre. The seating capacity should be for 5 persons with maximum speed of 200 km/hour. impart The car will be sold through independent sales channel all all over India. Such sales channel includes retail dealers present throughout India. Nowadays in India there has been a trend of increasing sales of car in the Tier 2 and Tier 3 cities. It indicates that they essential have their presence of distribution channel in those cities. They will sell their products through retail dealers. They mustiness use the advertisement which shows the value proposition it will deliver to the customers (Dent, 2011, p. 141). Through mediums like TV, newspaper, auto magazines and shows on car, it will help them drive their value proposition to the cl ients. They must also maintain a website which will clearly state the features and the local dealer present. Customer relationships The key to any business is the ability to get along what the customers want. Drizzler will maintain a strong and fast customer relationship programs. Drizzler will run a customer loyalty program. Drizzler will use a magnetic card for anyone who buys the product. When a customer buys a car, he gets points. When the magnetic card is swiped, then the representatives of